Posted on January - 21 - 2010
Incorporate Facebook into Your Communication Plan
Facebook in no longer just a place for college kids to socialize. In the past year, many businesses have utilized the popularity of Facebook to grow their client base and use the application to facilitate greater communication with their customers. Facebook offers companies the opportunity to connect with it’s 350 million users at no cost. If a business can leverage just a tiny percentage of those users to become brand evangelists, the potential for growth can be enormous.
Entrepreneur Magazine has developed an excellent resource that provide companies with the basics of how to create Fan Pages.
A Fan Page is like a Facebook member’s profile page, but for businesses instead of individuals. Your Fan Page becomes your businesses center of operations on Facebook. You can use it to highlight specific products and services, post status updates to keep customers and prospects informed, and get Fans excited about upcoming events, product and service launches or enhancements, and related campaigns.
The article continues with instructions on how to lay the groundwork of your Facebook presence, expand content using apps, and how to promote your page. Click here to read the complete article.
Entrepreneur Magazine has also compiled a list of 10 Ways a Facebook Fan Page Helps Your Business.
- Drives Traffic to Your Website
Tip: Turn Facebook members into Fans, Fans into customers, and customers into Fans by cross-promoting your Fan Page and website. Link your Fan Page to your website and insert a Facebook widget on your site to link back to your Fan Page. - Allows you to engage with your community easily and for free
- Strengthens customer relations
Read the complete list here.
In late 2009, CB&H joined the Facebook movement. We have created our own Facebook Fan Page where we will link to important tax and accounting news, timely blog posts and will highlight upcoming seminars and events. We hope this new venue of communication will allow our future and current clients to learn more about how we can help them achieve their goals.
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