Business FighterDevelopt the stratagy and become a winner!

Focusing on truly understanding your customer is something that I continually talk about in my blog but it amazes me that not only do business owners need to be reminded of this but also marketers. Every marketing initiative needs to start with the question – what will it deliver to the customer or prospect?

There are many new marketing ideas out there, lots of attention being given to social networking and other inbound activities but this can back fire if you choose a medium that your customer does not use. The same applies to traditional marketing – have your customers changed the way they like to communicate and if so have you adapted accordingly? Is the day to day running of the business dictating how you plan and implement your marketing efforts? Hav

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If your friends and family joke that youre addicted to Facebook, they may be right. Researchers in Norway have identified six signs that you may be addicted. Theyve used those signs to develop a test to help you figure out of your suffer from a social media addiction.

The test, called the Bergen Facebook Addiction Scale, is based on six basic criteria, where all items are scored on the following scale: (1) Very rarely (2) Rarely (3) Sometimes (4) Often and (5) Very often.

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DETROIT (AP) — The government said Sunday it is investigating reports of engine fires in the Chevrolet Cruze small car and Jeep Wrangler SUV.

The fires haven’t caused any injuries but have destroyed at least six vehicles. NHTSA is investigating the 2011 model year Cruze and the 2010 model year Wrangler.

The National Highway Traffic Safety Administration has received two reports of fires in the 2011 Cruze. In both cases, owners reported that the fires began while the cars were moving, and in both cases the cars were destroyed.

According to complaints filed on NHTSA’s Web site, a driver with a 2011 Cruze Eco was 30 miles into a 43-mile trip last month when smoke started coming out from under the hood. A

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Management accounts are a vital tool for running any business, whatever its size or nature, and although they should be bespoke for the individual business, there are a number of basic principles you should follow to ensure that your company’s management accounts are fit for purpose.

Timescale

Get your management accounts finalised as soon as possible after each month-end. This requires some organisation across the business prior to and around the month-end, but usually there should not be a reason to go beyond three or four days into the new month.

Management accounts – what should they include?

At the very least you should include the following reports:

1. Profit & loss for the month and year to date (ytd)
2. Profit & loss (ytd) compared with the prior year and with this year’s budget or forecast
3. Gross profit analysis, ideally by product and by client
4. Balance sheet compared with the prior year
5. Aged debtors, including a list of the actions being taken to collect the older debts, say over 60 days
6. Cashflow model.

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Despite the known negative consequences of bad financial decisions, a new poll shows Americans are making a wide variety of foolish choices with their money.

The purchase of unnecessary items tops the list of financial flubs made by U.S.

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Iterate! Iterate! Iterate! (I know. That’

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