Posted on December - 04 - 2011

Marketing Innovation – Pants on Fire and the Metaphor Tool

Here is an example from the long-running Progressive campaign featuring the lovable character, Flo.  It uses the metaphor tool.  The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The

Full Article…

Posted on December - 03 - 2011

Father of toddler shot in Oakland says he’s better

OAKLAND, Calif. (AP) — The father of an Oakland toddler shot in the head during a gun battle says his son is responding to contact.

Hiram Lawrence told KTVU-TV (http://bit.ly/sBRSRZ) that his 1-year-old son, also named Hiram, remains in critical condition but is responding to touch. He was speaking to reporters outside Oakland Children’s Hospital on Wednesday.

Police were still searching for suspects after the shootout in a parking lot where a rap music video was being filmed left seven people wounded, including the boy.

The boy, just weeks away from his second birthday, was shot in the head when at least three men opened fire on a crowd of people shortly after 6 p.m. on Monday.

The crowd was in the parking lot where a rap video was being filmed.

Posted on December - 01 - 2011

Greeks find it hard to trust anyone promising salvation | Marinos Diamantides

As Carl Schmitt has shown, forms of political organisation correspond to metaphysical images of the world. Nowhere is this better demonstrated than the current political and economic malaise of Greece.

The history of occidental democracies is the story of educated and affluent Protestants gradually diverting popular reverence from landed nobility and the divine right of western kings to the right to own and utilise property for profit. In secular polities, belief in salvation through obedience to the omnipotent God’s will on Earth is not eliminated but transformed; “God”, originally a mysterious maker (as he still is in Judaism, eastern Christianity and Islam), became something terrestrial if equally abstract: the nation, the market or the revolutionary mass.

The old God sanctioned the king to act as Christ, and suffer for the benefit of his people before bouncing back; the market-god and its plebeian rival expected the same from government with bourgeois liberty and social justice vying for the role of the holy spirit.

Full Article…

Posted on November - 25 - 2011

Libyan official says oil output increasing fast

TRIPOLI, Libya — Libya’s oil production is quickly increasing and now stands at more than 600,000 barrels a day, a prominent Libyan oil expert said Thursday.

Ali Tarhouni, who just stepped down as the oil and finance minister, said he expects production to reach 700,000 barrels a day within a few days.

He held his government post until a new transitional government was sworn in Thursday. He said he refused an offer to serve in the Cabinet of Prime Minister Abdurrahim el-Keib because of the many challenges it will face in establishing governance and economic stability.

Before the civil war, Libya was producing about 1.6 million barrels per day.

Full Article…

Posted on November - 21 - 2011

Loan guarantee scheme for early 2012

RTÉ.ie Extra Audio: SFA director Patricia Callan gives her reaction to the proposals.

The Government is to set up a micro-finance loan fund which it hopes will generate 100m in additional lending for business.

There will also be a temporary partial credit guarantee scheme, which will be in place by the first quarter of next year.

The announcement was made after a special Cabinet meeting on jobs and employment today.

The SFA and Chambers Ireland welcomed the plans, but ISME described the announcement as “much ado about nothing”.

The new loan fund is due to be in place in the first quarter of 2012 and is expected to benefit 5,000 business over a ten-year period.

Full Article…

Posted on November - 17 - 2011

Cassidy: Jim Williams’ workbench captures his life and Silicon Valley

If ever you’ve left your desk a little messy, a tad disorganized and disheveled, if ever your piles of paper have grown so dense that they’ve begun to shift like the Hayward Fault, terrifying your workplace neighbors, you owe Jim Williams a deep debt of gratitude.

No one, you see, topped Williams in topping his work space. Williams, a superstar analog chip engineer who died in June, had a workbench right out of some techno sci-fi thriller.

Full Article…